DEFINITIVE DEMAND GENERATION (DDG)
"This is how to own your market"
Definitive Demand Generation (DDG)
SALE ROUTES’s DDG is the most thorough, complete way to build a fact-based go-to-market strategy that sets your entire team up for success.
DDG quickly qualifies the accounts in your target market, providing trends and insights like active deals and competitive displacement opportunities. It isolates buyers and gives you access to the executives you need to meet now.
WHAT IT IS? HOW IT WORKS?
DDG delivers what your sales and marketing teams needs most:
ACCOUNT-LEVEL INTELLIGENCE AND HYPER-SPECIFIC TARGETING
Simpler is always better. Our Market Research Specialists (MRS) conduct live interviews to collect the insight you need about your prospects. You design the criteria to qualify your prospects. We ask the questions. Thousands of times each day, your prospects give us real-world insights into everything from their installed competitive solutions and pain points to budgets, timelines, and decision makers. We find out exactly what your prospects are thinking so you can put the “market” back in “marketing.”
Based on our intelligence findings, we score, segment, and stack-rank your prospects, so you can easily identify top priority accounts, market whitespace, and greenfield opportunities.
TREND-SPOTTING AND ANALYSIS
With DDG, you gain the advantage of a broader, deeper perspective. This combination of services delivers a whole that is definitely greater than the sum of its parts. Because DDG spans the entire go-to-market process, it lets us connect the dots to provide an extra (and critical) layer of insight that you just can’t get with isolated efforts.
FAST, TARGETED ACCESS
Once you’ve identified the people you need to talk to, our industry- leading appointment setting services will get you the critical face-to-face meetings that will help you seal the deal. We ensure maximum efficacy by creating segment-specific messaging that we optimize based on the real-time feedback we collected.
DDG makes sure that your sales rep is the smartest one in the lobby. Armed with important account insights, like current technology environment and pains and challenges, your reps will enter their meetings more prepared with a compelling pitch.