KEY ACCOUNT PROFILING (KAP)

Straightforward, strategic snapshots of your most critical Accounts.

Key Account Profiling

 

The details matter when your team needs to navigate large organizations, working to sell "far, deep and wide." SALE ROUTES Key Account Profiling (KAP) provide a detailed, strategic snapshot of the companies that matter to your business by drilling down into the critical sales intelligence you need to quickly assess and strategize a plan of attack for individual accounts.

 

What sets SALE ROUTES KAPs apart?

 

  • FRESHNESS: Because SALE ROUTES makes such a high volume of outbound calls, the hallmark of the SALE ROUTES database is accuracy. All KAP details are live validated via phone calls.

  • STRAIGHTFORWARD & SIMPLE TO USE: its unmatched insight for strategic account planning – without a lot of “filler.”

  • CRM FRIENDLY: Every KAP includes a .csv file for all the contacts to easily synch with your CRM/marketing automation systems.

 

What It Is? How It Works?

 

Built upon foundational sales intelligence gathered from our daily contact with important players in IT and key lines of business, SALE ROUTES KAP answer the critical "who," "what", "where" and “when” questions. Every account is current and actionable and will fuel inside sales outreach, guide field sales initiatives and facilitate collaboration between the inside and outside teams.

 

Each date–stamped SALE ROUTES KAP is refreshed quarterly and includes:

  • Corporate structure

  • Current technology infrastructure, data center environment, Install base Technology License Ten-ure, Install Base User Counts

  • Divisional hierarchies and profiles

  • Recent news and links of note

  • Financial information (for public companies)

 

Who is Using SALE ROUTES KAP?

 

  • INSIDE SALES Speed calling campaigns with account insight and access to the freshest contacts.

  • OUTSIDE SALES Streamline account planning cycles with critical information to navigate depart-ments, divisions and decision makers in target accounts.

  • MARKETING Run better-targeted marketing campaigns with valid, verified contacts.

  • CHANNEL Promote higher-quality engagement with channel partners with detailed intelligence about shared customers and target accounts.

  • ACCOUNT MANAGEMENT Streamline sales and account management collaboration efforts to grow current customers.